2015 will be the year of enterprise resource planning (ERP) and customer relationship management (CRM) system integrations. Companies that adopt this integration strategy will gain a 360-degree view of their customers and the ability to align their pricing, production, and services to get more sales and higher profits.
The days of having a silo, stand-alone system are over. Integrated CRM and ERP solutions will be essential for any business to succeed in 2015 and beyond.
A recent Forbes article has the CEO of Gartner, the world's leading information technology research company, predicting the top technology investments from 2015 – 2020.
They believe that the top four areas where CEOs will be spending money are:
- Digital marketing
- Customer experience management
- Business analytics
Both ERP and CRM systems are essential to each of these four areas.
Based on Gartner's insights, we believe that 2015 will bring us:
Analytics Dominating CRM and ERP System Adoption
Gaining greater insight into the ways marketing and selling strategies contribute to sales while also tracking order accuracy is going to become commonplace. Dashboards providing immediate information have long been available on-site, but soon the technology will be available on mobile devices as well. Along with the expansion in mobility, dashboards will improve in ease of use and customization.
CRM Systems with Digital Marketing and Marketing Automation Integrated to the Customer Record Level
Integrating digital marketing and marketing automation into the core CRM systems will deliver greater insights and offer better customer intelligence than has ever been possible. This technology will also spread to mobile platforms, and companies can use it to determine the efficacy of their marketing strategies and customer service policies.
ERP Systems Becoming Sustomer-driven versus Production-driven
By integrating CRM and ERP solutions, companies will become more demand-driven, and it will be the customers making the demands. Production requirements will still be a driving force, but the next five years will see ERP systems becoming more customer-focused than production-focused.
To learn more about how Southeast Computer Solutions can help orchestrate your CRM and ERP integration and contribute to your 2015 goals, please contact us today.
About Southeast Computer Solutions
Southeast Computer Solutions is based in Miami, Florida, and has additional operations in Mexico. For over 30 years, we have positively impacted the success of small and mid-sized businesses with effective business management implementations that improve our clients’ operations. We listen, we are accessible, and we care. Learn more by visiting our website or calling 305-556-4697.